Step 1
Add Dentist Prospect
Step 2
Outreach Tracker
No prospects yet
Add your first dentist prospect above to get started.
Step 3
Cold Outreach Script
Personalized Video Audit — Cold Email / DM
Send via email or LinkedIn DM. Personalize the bolded parts before sending.
Subject line: Quick free audit for [Business Name]Hook Hi [First Name],
I noticed [Business Name] shows up great in the search results for "[location/neighborhood]" — congrats on that.
Value I put together a 60-second video audit of your Google Business Profile — not a pitch, just a quick look at what I noticed working and what might be holding you back from more reviews and calls.
CTA It's totally free, no strings. Here's the link: [YourVideoLink]
Soften If it's not useful, just delete it — no hard feelings. But if it helps, let's chat about how we support local dental practices with AI-generated content and a steady stream of fresh social posts.
Close — [Your Name]
Follow-up Sequence
Day 1
Send initial outreach
Email + video link
Day 4
Follow-up #1
"Did you get a chance to watch?"
Day 8
Follow-up #2
"Worth a quick chat?"
Step 4
60-Second Video Audit Template
Mock Audit Video (TikTok/Reels Format)
This is the video you send in the cold outreach — a quick, helpful screen-record showing what a real "audit" looks like. No pitch, just value.
Style: Casual, friendly, no slides. Use Loom or Camtasia to record your screen walking through a real Google Business Profile. Add a small corner overlay of your face (optional).
0–15s
Hook: "Hey, I looked at [Business Name]'s profile and..."
15–40s
Audit findings: show what's working, 1–2 quick opportunities
40–60s
Soft CTA: "If you want the full breakdown, let's chat."
What to Record
1
Open Google Maps
Search for the prospect by name. Screen-record the results.
2
Review the Business Profile
Click their listing. Walk through: photos, reviews, description, categories.
3
Narrate your observations
Say what you see out loud: "They have 47 reviews, mostly 5-star — good start. But their description is only two sentences."
4
Note 1 win + 1 gap
Pick one thing they are doing well and one clear opportunity. Be specific.
5
End with value
"This is the kind of thing we help dental practices with — if you want the full breakdown, book a free 15-min call."
Pro tip
Record one template video using a real local dentist (a business near you, or even your own dentist). Then personalize the voiceover for each prospect — keep the structure, swap the name and observations. This becomes your "video template" you can reuse indefinitely.